AI Eyebrows Mapping was the key to a renowned beauty spa chain in Japan’s mission to increase profitability and strengthen its position in the fiercely competitive beauty industry. With a clear vision to enhance customer experience and optimize services, they trusted MOHA Software to deliver an innovative solution. Their goal was to stand out in the crowded market and boost revenue, and they turned to MOHA for the expertise to make it happen.

MOHA quickly recognized the intense demands of the Japanese beauty market and understood that at the core of the solution was trust. Trust between the end-users and the spa chain. To build that trust and help the client gain a competitive advantage, we designed and developed the AI Eyebrows Mapping application.

AI Mapping Application Challenge and Objectives

The Challenges:

With the beauty industry becoming increasingly competitive, they aimed to elevate their services and enhance customer satisfaction. This required not only precision but also a swift implementation of the technology to keep pace with market demands.

Understanding the high expectations of their clientele, the customer set forth stringent requirements for the project:

• Enhanced Accuracy: The application needed to significantly improve the precision of eyebrow designs to meet the varied preferences of their clients.
• User-Friendly Interface: The design of the application should be intuitive and easy to navigate, ensuring that both salon staff and customers could use it effortlessly.
• Rapid Processing Time: The technology must deliver quick results, enabling beauty consultants to serve more clients efficiently during peak hours.
• Integration Capabilities: The application should seamlessly integrate with existing salon management systems, allowing for streamlined operations and data sharing.

Faced with a tight deadline, MOHA Software was tasked with meeting rigorous demands while maintaining high-quality standards throughout the project. The tight timeline highlighted the customer’s dedication to achieving exceptional results in Japan’s competitive beauty industry.

Objectives

• Improve Eyebrow Design Accuracy: Our primary goal is to leverage cutting-edge technology to enhance the precision of eyebrow designs. This will allow the salon to better meet the unique preferences and facial characteristics of each client.
• Minimize Time Spent on Design: We aim to streamline the eyebrow design process to reduce the time beauty consultants need to achieve accurate results. This efficiency will enable the salon to accommodate more clients, ultimately increasing productivity.
• Enhance In-Store Customer Experience: We strive to create an exceptional in-store experience by enabling clients to virtually try on and customize their eyebrow styles. This feature allows clients to explore different looks confidently before making a final choice.
• Support Informed Choices for Clients: By providing tools for personalized eyebrow designs, we empower clients to make well-informed decisions. This not only boosts their satisfaction but also fosters trust in the salon’s expertise.

These objectives demonstrate our commitment to innovation and excellence, positioning our client to thrive in Japan’s competitive beauty industry.

How MOHA solve this

To meet the customer’s requirements, MOHA designed and developed the AI Eyebrows Mapping application. This application utilizes AI technology to capture professional domain knowledge in the beauty industry by automatically detecting the user’s eyebrow shape and recommending suitable shapes and specifications. Additionally, this iOS app provides a virtual fitting room, allowing users to select and modify the eyebrow shapes they wish to try before making a final decision

Key Features

• AI powered brow mapping: The app employs advanced computer vision and deep learning algorithms to automatically detect eyebrows in a selfie, ensuring precision in mapping
• Virtual Try-On: Users can experiment with different eyebrow styles in real-time, analyzing how each design complements their unique facial features
• Customizable Options: The app allows users to adjust the position, thickness, arch, and color of their eyebrows, providing a personalized experience
• Save Custom Looks: Users can save their customized eyebrow designs for future reference, making it easy to revisit preferred styles.
• Salon Integration: The app seamlessly integrates with the salon’s booking system, driving more appointments through the virtual try-on feature

Results

• Increased Customer Engagement and Satisfaction
• Increase 25% in bookings for eyebrow services, as clients are more inclined to visit the salon after trying on looks digitally
• Decrease human mistakes while designing eyebrow for customers